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Google trends 20216/15/2023 Let’s say you want to produce a bit of video content for your business. Google has never revealed just how this predictive modeling works and whether it is actually accurate. You can also look at some of the predictive models to see whether a keyword is going to explode, but you should exercise caution here. You can do this by clicking on the hamburger in the top left corner of the page and navigating to subscriptions.įrom that same dropdown, you can also look up what is trending right now in real-time or over a past week or month. If you sign up, you will receive all trending topics direct to your inbox. There is also an option to sign up for notifications once a week or once a month, and you can tailor what you receive by keywords. It really is all about creativity and thinking outside the box. Well, you could set up a promotion on your website or Google My Business Page, announcing that you will donate money to the site from your fee on a job if people book you in. So how is this relevant to you if you are a plumber? It was a trending topic around the world for many months. Australia suffered the worst bushfires in its history, and billions of animals died. ![]() But you can also use Google Trends to be more relevant to your clients. Google Trends is great for finding trending topics, and it’s a total bonus if they relate directly to your business. Do Not Waste Time on Keywords You Cannot Rank For It is also worth noting that in the explore section, you can browse for web searches, shopping searches, news searches, and YouTube searches. ![]() As mentioned earlier, you can use that relative data from within a keyword tool to get even more meaningful data. It will not give you empirical numbers but a visual and ratio for any search. It is important to realize that Google Trends gives you relative data. You could use that data to target a Pay Per Click advert campaign. Knowing what peak demand is going to be like at any given time can help you plan and be ready to meet that demand.Īnother useful thing you can do is look at the interactive search maps and drill down into which places are more likely to search for a term than others. You could also look at past trends for seasonality, such as Christmas, Summer, Spring, Mother’s Day, and many others. If you are in very big business, you could track the popularity of actors, athletes, or influencers to see if they would be worthwhile to engage in an advert campaign. The related queries could show you what size of televisions people are looking for. If you sold televisions, for example, you could look up televisions and see what brands are hot and what are not. It is very much dependent on the nature of your business, but there is something in here for every business owner. ![]() The data from Google Trends can be sorted by the last seven days or a fixed date range going back to 2004. You could compare tea and coffee, or tea and coffee and chai, for example. This is where it is easy to go down the rabbit hole, but you should stop and take a step back because you can also compare keywords and measure the data. If you searched for tea, for example, Google Trends will show you the data metrics for your country as well as serve you with the latest related topics and the latest related queries for that word. Key in a word that is relevant to your business, and the magic starts. You can also drill down further to states and regions, cities, and towns. ![]() The platform defaults to the US, but you can set it to look for trends on a global or national level for any country. The dashboard itself is quite innocuous and may seem like it does not offer much, especially if you have a niche business. Google scrapes all search data from its search engine and presents it as a form of a dashboard to show trending topics, trending news stories, and some random oddities.
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